Tag: marketing

WARC now uses institutional login

We are pleased to announce that WARC (World Advertising Research Center) is now available using the normal institutional login and no longer requires anyone to log using a resource specific username password.

Posted in IT Tagged with: ,

The Game’s Afoot

For last year’s induction week, the Library scripted and filmed a short film that introduced the Library and its surroundings to new students in a lighthearted and entertaining manner for those new to the university and to develop writing and

Posted in Publications Tagged with: ,

Portsmouth Business School – A comparison of two business databases

A library reminder to staff and students about using your business databases: IBISWorld and Key Note. If you are looking for market research and statistical analysis of industry sectors then don’t forget about these subscription databases. Similar in content but

Posted in Reviews, Subjects: Business School Tagged with: , , ,

New e-resources for you this Spring – business studies

MarketLine Advantage Profiling all major companies, industries and geographies, MarketLine is one of the most prolific publishers of business information today.

Posted in Services, Subjects: Business School Tagged with: , ,


You can find Economist.com through the library catalogue or by selecting the My Subject tab on our home page and then browsing some of the Business School pages where you will also find lots of other recommended resources. Once you

Posted in Reviews, Subjects: Business School Tagged with: , , , ,

Creative Arts Book of the Week 23/01/15

This week I’ve selected A very British Revolution: 150 years of John Lewis by Jonathan Glancey from the new book shelf.  Although purchased by the School of Architecture, this title will be of interest to anyone studying the history of

Posted in Subjects: Creative Arts Tagged with: , , , ,

Creative Arts Book of the Week 04/01/16

Fashion entrepreneurship: retail business and planning by Michele M. Granger and Tina Sterling (2nd edition). This lovely book was ordered for the art and design unit Enterprise planning and retail and has just arrived.  See the reading list here. The

Posted in Reviews, Subjects: Business School, Subjects: Creative Arts Tagged with: , , , ,

Focus on: Business Source Complete

Business Source Complete takes the Discovery Service and turns it into a focused business all areas of international business and management including accounting, banking, business information systems, economics, finance, international business, marketing, sales, trade and technology.  Combining the business intelligence

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UK Marketing Databases – service updates

Key Note Key Note a well known provider of UK Marketing reports have expanded the information they provide about the millions of UK companies included in their database. A list building tool allows the selection of companies by any mixture

Posted in Subjects: Business School Tagged with: ,

library marketing

New on TOTD’s desk this morning is a book:  ‘The Library Marketing Toolkit’ by Ned Potter (you can find him on Twitter as @therealwikiman ). http://www.amazon.co.uk/The-Library-Marketing-Toolkit-Potter/dp/1856048063/ref=sr_1_1?ie=UTF8&qid=1355224069&sr=8-1 We’ve written a review to appear elsewhere, but in short this is a hugely

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