Tag: marketing

Better emails

A recent study published by email software provider Boomerang highlighted some ways that might increase the success of emails you send asking for a response. While the sample was small and we only hear from the self-selecting sample who responded,

Posted in Thing of the Day Tagged with: , ,

Euromonitor Passport now requires registration to use off campus

Euromonitor Passport now requires registration to use off campus, even when using the Web Proxy Service.   Please register using your university email address.  Registration is quick and free.

Posted in Uncategorised Tagged with: ,

Introducing: Canadean Intelligence

Canadean Intelligence (formerly Canadean Consumer) is a business-to-business (B2B) database useful for country and consumer research. It offers a variety of reports, case studies and analyses into the consumer trends that drive global markets based on market research undertaken by a

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New business database – Kompass.com

Kompass.com is a B2B (Business-to-Business) database which provides global and local company, product and business contacts.  If you want to find out more then search the library catalogue under EasyBusiness.  It is specifically designed for businesses, to create tailored searches

Posted in Reviews, Subjects: Business School Tagged with: , , , ,

New business database – Canadean Consumer

Our new business-to business-database (B2B)  Canadean Consumer is a useful tool for country and consumer research. It provides a variety of reports, case studies and analyses into consumer trends that drive global markets. Market research is undertaken by a network

Posted in Reviews, Subjects: Business School Tagged with: , ,

Dye and discovery – the invention of purple

When someone thinks of the University of Portsmouth, it is hard not to think of “Corporate Purple”, a fundamental feature of our visual identity and a colour with cultural and psychological associations with luxury, creativity and dignity.  Perhaps surprisingly, purple pigments, relatively rare in

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Creative Arts Book of the Week 04/01/16

Fashion entrepreneurship: retail business and planning by Michele M. Granger and Tina Sterling (2nd edition). This lovely book was ordered for the art and design unit Enterprise planning and retail and has just arrived. See the reading list here. The

Posted in Reviews, Subjects: Business School, Subjects: Creative Arts Tagged with: , , , ,

Passport GMID has changed its name

The global marketing information database formerly known as Passport GMID has shortened its name to “Passport“.  The library catalogue has been updated but will still find Passport if you search for its full old, longer name.

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WARC now uses institutional login

We are pleased to announce that WARC (World Advertising Research Center) is now available using the normal institutional login and no longer requires anyone to log using a resource specific username password.

Posted in IT Tagged with: ,

The Game’s Afoot

For last year’s induction week, the Library scripted and filmed a short film that introduced the Library and its surroundings to new students in a lighthearted and entertaining manner for those new to the university and to develop writing and

Posted in Publications Tagged with: ,