Nearly a year ago to the day (2nd October), Thing of the Day posted an entry about the Zargonic Effect and an article we’d tried to write for Wikipedia: http://www.liblog.port.ac.uk/blog/2010/10/2304/
Still no luck in getting an article written, but as it happened TOTD was at a conference where Robin Wight was delivering the keynote address. He was the person TOTD first heard using the expression on the BBC documentary, so it was a great to meet him in person.
There’s a photo TOTD took at: http://twitpic.com/6r003s
and here is some more info on Robin:
http://www.guardian.co.uk/media/2009/feb/23/interview-robin-wight-advertising
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